The item they're dropping is the Fused Wiring used in a variety of engineering recipes such as: Field repair bot, Gnomish cloacking device, Goblin jumper cables, mechanical dragonkin and so on. The drop chance is estimated to be around 6% and due to the fact that there only 3 spawn points and this is the only somehow efficent place to get it... the price of it on the auction house is anywhere between 5 and 10 golds, sometimes even more.. you know.. supply and demand.....
Who is Joana?  Joana, (AKA Mancow, or FuriousPaul) speedran 1-60 vanilla WoW from 2005 - 2007.  I have been server first to level 60 seven times in a row, along with winning Blizzard's "First to level 50" contest they held back in 2006.  I also have the fastest time through original vanilla 1-60 WoW in 4 days 20 hours. I have produced a very useful 1-60 horde speed leveling guide along with a 1-60 speedrun video.
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