Escort quests can take awhile to do. I have thoroughly tested all the escort quests in the game for time/xp. Most are worth doing, but as long as you are able to actually do them without failing. Most require you to pay special attention to the escortee as most are fragile and will die easily, so do your best to keep mobs off of the escortee during escort quests. The longest one in the game is the Tanaris chicken escort. The chicken escorts are only worth doing if you were able to do all 3 of them, as if you do, you will be able to turn in an additional easy quick XP turn in quest at BB, which makes them worth it.
An advice for those who are trying to compete monopolizers: you cannot beat them by selling for less if they follow right steps. You should do opposite: sell for more. Because market will come down if the price goes unreasonably high. You can set a bid on item for the price it should cost and buy out price for higher than a monopolizer is selling. So, common buyer may get an item for the right price or monopolizer has to buy the item at his loss.