One may think that the AH may suffer a reduction of competitivity, leading to higher prices, but in an healthy server the gold farmer's farm will be taken over by actual players. Giving the chance to a more fair gameplay where you can go out and farm the materials that you need, instead to see them always farmed by gold sellers that sell them to you, without letting you many room to make gold in a fair way.
A demo of the game was available at BlizzCon 2018, and was downloadable on home computers for anyone who purchased a BlizzCon ticket or virtual ticket. The servers became available when Opening Ceremony started at BlizzCon 2018 and was set to end on November 8, but was extended until November 12. Players started at level 15, and the only available zones were Westfall and the Barrens. It was based on patch 1.13.0, essentially patch 1.12.0 ported to a modern infrastructure. The first day of the demo, there was a playtime limit of a cumulative 60 minutes with a cooldown of 90 minutes, applied through the BlizzCon Exhaustion debuff. The debuff was removed on the second day of BlizzCon 2018.